VIDEO ADVERTISING

DIGITAL VIDEO – VIDEO PLAYER AD EXPERIENCE

Multi-platiform video opportunities include:
• 15 second videos
• 30 second videos (skippable after 15 seconds)

Targeting options
• ROS
• Channel
• Platform (desktop, mobile, etc.)

Benefits
• Reach the affluent CharlotteObserver.com audience with your brand and message
• Allows businesses to deliver their message in a high-quality video environment
• Provides a richer experience for users and is an effective way to get a customer’s attention
• Trusted content environment – high journalistic standards

YOUTUBE VIDEOS
Streaming video offerings allow advertisers to run their video message in front of video content online
( :15 or :30 pre-roll spots).

Targeting Options
• RON
• Channel
• Demo
• Behavioral

YOUTUBE TRUEVIEW TARGETING
TrueView targeting allows advertisers to serve YouTube viewers a :15 or :30 second pre-roll ad with the ability to “skip ad” after 5 seconds. This solution uses a CPV (cost per view) pricing model, which allows the advertiser to only pay when ads are viewed to completion.

YOUTUBE DISPLAY
A 300×250 unit appears alongside the YouTube video player allowing the advertiser to reach a large and highly engaged audience.

VIDEO PRODUCTION
Video is a powerful way to deliver your advertising message. We provide high-end video production services at reasonable rates. Our experienced, in house team will work with you to produce a creative video solution for your business.