The Facts About Digital Advertising
Our Reach – Duplicate Reach Analysis

With a total reach of over 1 million Charlotte DMA adults (43%) in 30 days, the Charlotte Observer is the largest media company in the Carolinas. 56% of our audience reads print only; 24% read print and online and 20% read online only.

Combining online with an existing print buy adds important frequency to your buy and adds 212,000 adults to your overall reach.
Our Digital Audience

41% of our digital audience accesses The Charlotte Observer on their desktop or laptop computer, 33% from a mobile phone and 27% from a tablet.